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This case study reinforces the benefits of having the right tools for the right job. In this case the report developers were able to take advantage of the flexibility and built in functions of Databricks to focus on contributing better decisions by their retail customer base.  Sellpoints specialises in driving online retail sales, their positioning is:

WE ARE A SELLING MACHINE – WE LEVERAGE CONSUMER BEHAVIOURAL DATA TO HELP BIG BRANDS ORCHESTRATE SALES ONLINE.

Saman Keshmiri, Data Engineer and Christopher Hoshino-Fish, Data Scientist at Sellpoint wrote this use case.

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