Bringing ‘Additive Data’ into the use case – A capital markets conundrum

The alternative data market alone is growing at a phenomenal rate, forecast to top $17b in the next 7 years. Everything is being digitized including devices, social media, and IoT sensors throughout business operational activities and more – data is everywhere. The opportunity facing capital market firms today is how to incorporate this data ‘into their use case’, to combine with financial data and deliver new and valuable decision insight to power the investment process.

In the data context, a challenge facing the industry is to harness the potential of multiple data sets in bringing them together in a meaningful, timely mosaic for analysis, known as the ‘aggregation’ challenge. Using multiple data sets together is a difficult task to achieve and requires expert data management and data science mapping tools.

Access to this level of sophisticated technology for many firms has represented a legacy constraint or limitation (particularly outside of the large firms). Due to the growth of cloud and data science tools, the opportunity is now for all firms to leapfrog on-premise technology into subscribing to the value afforded by expert data management providers. Through modern platform managed services, the heavy lifting is taken care of and when accompanied with data, metrics and tools at your fingertips, firms can move from data-to-insight-to-action in a cost-effective, scalable, and responsive manner.

In the pursuit of solutions to these challenges I met the team at RoZetta Technology (RZT). They have honed, over 20 years in capital markets, expertise in cloud and data technology, developed a powerful SaaS platform solution (DataHex) and offer a range of managed services, including a fully integrated analytical cloud platform with data science expertise offering seamless integration into Snowflake, Databricks, Google BigQuery, AWS Redshift and more.

Born from necessity to service deep thinking PhD think tanks focused on capital markets, they have built and operationally run analytical solutions and multi-petabyte historical Tick Data platforms for Thomson Reuters and Morningstar.

RZT is also tackling many of the new industry challenges posed by the massive amount of IoT data generated by the sensor and data-driven economy. Linking entities and financial instruments across IoT and alternative data sets leverages their impressive ‘entity’ mapping solution. This capability is a powerful enabler to bring ‘additive’ data into the use case and unlock it’s potential.

I am delighted to come onboard as the most recent Strategic Advisory Board member for RoZetta Technology. I look forward to working with this energetic team, providing guidance and market insight to support RZT remaining at the leading edge of market needs.


Elizabeth joins a highly experienced and talented Strategic Advisory Board, comprising of Dale Richards, Mike Powell and Richard Newman.

About Elizabeth Pritchard

Elizabeth is an innovative leader whose career has spanned investment banking, insurance and fintech. Elizabeth is currently Founder of White Rock Data Solutions LLC, a consulting firm in data management solutions. Elizabeth has held leadership roles in Goldman Sachs for nearly two decades, delivering impact through people, process, data, and technology innovations. As Managing Director of Global Market Data Services, Elizabeth led the external data business for the bank, developed strategies to scale insights from data, employed data science to data management, and created the plan for a central hub to access external data. In 2015, Elizabeth joined AIG as Chief Operating Officer, Science and most recently became a founding executive at Crux Informatics, responsible for Marketing, Sales, and Supplier Partnerships.

I am looking forward to helping David and the team at RZT build upon their legacy of success. There is so much opportunity to equip clients with the expertise they need to extract value from the myriad of new data sources available in the world. RZT makes this happen through a subscription. Beautiful.

Elizabeth Pritchard, Strategic Advisory Board member


We are delighted to welcome Elizabeth to the RoZetta Technology team in an advisory capacity. She has extensive and impressive capital markets knowledge. Elizabeth shares our passion and desire to unlock the potential of data and solve problems faced by industry. Welcome aboard.

David Sharp, Managing Director, RoZetta Technology

Contact us today and we can support you driving greater value from your data.