Celtra position themselves in the market as providing:
CREATIVE MANAGEMENT PLATFORM
Cloud-based, self-service creative technology used to measurably improve the effectiveness of digital advertising.
Jaka Janear, Chief Technology Officer at Celtra, explains how the combination of Databricks and Apache Spark delivered the scale needed to effectively manage, and process, the exponential increase in data points created in digital advertising. This data was the currency used to create value for their customers. In addition, the solution also delivered a more cost-effective solution for the business.
The new environment also resulted in productivity increases, particularly in the initial stages of investigating new products and services.