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This use case by Andrew Candela, Senior Data Engineer at MediaMath details how the flexibility of Databricks helps with the timely development of new reports, particularly where these reports have dispersed user base.   It demonstrates the need for all the same components required for effective implementation of AI, the intellect to envisage the outcome, technical skills to develop the solution and a flexible platform to optimise the time between development and production.

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This case study reinforces the benefits of having the right tools for the right job. In this case the report developers were able to take advantage of the flexibility and built in functions of Databricks to focus on contributing better decisions by their retail customer base.  Sellpoints specialises in driving online retail sales, their positioning is:

WE ARE A SELLING MACHINE – WE LEVERAGE CONSUMER BEHAVIOURAL DATA TO HELP BIG BRANDS ORCHESTRATE SALES ONLINE.

Saman Keshmiri, Data Engineer and Christopher Hoshino-Fish, Data Scientist at Sellpoint wrote this use case.

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This is another case study reinforcing the benefits of having the right tools for the right job, particularly when matched by a clear strategic vision of how to differentiate in a crowded market. In this case Omer Cedar, CEO of Omega Point identifies the advantages gained with a combination of the latest releases from Databricks and Apache Spark as they empowered the data science team to deliver real value to Omega Point’s customers.  The data scientists were able to take advantage of the flexibility and speed of Apache Spark and Databricks to focus on measuring investment decisions in capital markets.

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Celtra position themselves in the market as providing:

CREATIVE MANAGEMENT PLATFORM
Cloud-based, self-service creative technology used to measurably improve the effectiveness of digital advertising.


Jaka Janear, Chief Technology Officer at Celtra, explains how the combination of Databricks and Apache Spark delivered the scale needed to effectively manage, and process, the exponential increase in data points created in digital advertising. This data was the currency used to create value for their customers. In addition, the solution also delivered a more cost-effective solution for the business.

The new environment also resulted in productivity increases, particularly in the initial stages of investigating new products and services.


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RoZetta has announced it has become a Gold Consulting Partner of leading Apache SparkTM vendor, Databricks. The partnership reflects the commitment of both companies to deliver and support enterprise-scale big data solutions based on the Databricks Unified Analytics Platform.

As part of the agreement, RoZetta and Databricks will deliver solutions that let customers rapidly access, collaborate and innovate with vast amounts of data delivering valuable insights and efficiencies to the business.  keep reading

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