The 2018 AWS Summit is being held at the International Convention Centre, Sydney from the 10-12 April. RoZetta is proud to be a gold sponsor this year and we’d love to catch up with you at our booth in the Industrial Exhibition Hub.keep reading
This is another case study reinforcing the benefits of having the right tools for the right job, particularly when matched by a clear strategic vision of how to differentiate in a crowded market. In this case Omer Cedar, CEO of Omega Point identifies the advantages gained with a combination of the latest releases from Databricks and Apache Spark as they empowered the data science team to deliver real value to Omega Point’s customers. The data scientists were able to take advantage of the flexibility and speed of Apache Spark and Databricks to focus on measuring investment decisions in capital markets.
Celtra position themselves in the market as providing:
CREATIVE MANAGEMENT PLATFORM
Cloud-based, self-service creative technology used to measurably improve the effectiveness of digital advertising.
Jaka Janear, Chief Technology Officer at Celtra, explains how the combination of Databricks and Apache Spark delivered the scale needed to effectively manage, and process, the exponential increase in data points created in digital advertising. This data was the currency used to create value for their customers. In addition, the solution also delivered a more cost-effective solution for the business.
The new environment also resulted in productivity increases, particularly in the initial stages of investigating new products and services.